Why You Should Invest in a Franchise During a Recession

You might be starting to worry about the major recession that is about to happen. Maybe you started to hold off on certain expenses. What if I told you investing in a franchise during a recession is the smartest thing you could do? There is no such thing as recession proof franchises, but there are some that come pretty close.

When looking for financial security during a recession, franchise ownership is the best opportunity that will come your way.

Refresh Franchising is recession-resistant in the home improvement industry and helps provide all the necessary training and support that comes with business ownership. Let’s look at what Color World helps franchise owners with.


Marketing and Support:

We understand that not everyone knows marketing. Powerful marketing takes teamwork, that’s why we help our franchise owners learn all the marketing knowledge they need to know to run their businesses. We will help provide content for your own personal social media pages. During your training, we teach you a map to success by sharing our strategies for growth and optimization.  We help with:

  • Local marketing program
  • Your own microwebsite
  • Direct mail campaigns
  • Social media
  • National call center

And so much more!

Revenue Streams

Even with an economic downturn, people never stop completely spending money. We differentiate our streams of revenue in 5 ways to maximize our earning potential no matter what the economy is. We offer:

  • Residential and commercial
  • Refresh Painting
  • Refresh Janitorial
  • Refresh Refinishing
  • Refresh Carpet Cleaning


At every step, we are there with you. To learn more about how to invest with the best. Click here to learn more.

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8 Tips on How to Be a Successful Franchise Owner

Running a successful franchise takes passion, grit, business acumen, and having a vision. Ray Kroc, the founder of McDonald’s, once said, “The quality of a leader is reflected in the standards they set for themselves.” Setting these standards and knowing how to bridge the gap between vision and reality is also a skill unto itself that every franchisee needs to attain a successful franchise business.

You have to put in the groundwork and provide the resources and tools your employees need to improve performance and better serve your customers. Whether you’re ready to invest in a franchise, or are merely toying with the idea, below are fundamental strategies necessary to acquire a competitive edge.

8 Tips for running a Successful Franchise Business

The first step to knowing how to be successful in a franchise business is defining what success means to you in terms of scale. How big do you want your business reach to be? Of course, this can change, but having an idea will help you strategize effectively, as will these tips below.

#1: Love the Product or Service You Offer

Entrepreneurship is filled with peaks and valleys. It’s easy to feel fired up when things are going well, but when they aren’t, you’ll still need the same enthusiasm, if not more. According to the Harvard Business Review, passion is a “key predictor of an entrepreneur’s creativity, persistence, and venture performance.” The more passionate the franchisor is, the more likely they are to succeed.

While it’s possible to grow your franchise by having a sole interest in metrics and profit, the energy present when you are passionate and truly believe in what you have to offer will always result in better customer service, and products or services. Passion feeds resilience, and even though it can be tested, it can’t be faked.

#2: Make Sure You Have Starting Capital

Franchising costs vary from business to business. Becoming a successful franchisee entails paying for the initial Franchise fee, your royalties and your salary and the payroll for your employees.

You will also need to invest further capital into a local marketing, relationship management and joining relevant broker organizations to attract new customers like your local Apartment Association. Having an office manager is essential to your success, but will need to be budgeted for as well.

#3: Develop a Plan to Achieve Your Goals

What’s the secret on how to make your franchise successful? A business plan. These detailed documents serve as roadmaps to guide your business journey. Most business plans contain the following:

  • Executive summary
  • Business overview
  • Industry description
  • Customer description
  • Competitive analysis
  • Marketing and sales plan
  • Operations management plan
  • Financial Plan
  • Appendix


Refresh will supply you with the resources you need to be successful right out of the gate, but adding your own hard work and sales is a surefire way to be successful! Businesses should always meet the evolving needs of their customers and the marketplace. Having a strategic business plan will articulate your milestones and is extremely valuable if you’re looking to raise funds from lenders. It helps you get real about your cash flow, appropriately value your business and ensure its products and services are current.

#4 Hire the Right Team

People are the most important aspect of your company. They are responsible for how you operate, how your business presents itself to customers or clients, and ultimately, how successful you are — this goes for your business team and employees and or contractors. Striking a balance between job role competency and company culture when hiring is important, too; there’s no point in employing a competent hire who doesn’t mesh with your company’s values and ethos.

#5: Provide the Right Tools and Support to Your Employees

What makes a good franchise is an agile yet strong and supportive infrastructure. All franchisees need initial training when they start. Even if they have experience, they’ll still need to learn the ropes of the Refresh operating model. Providing ongoing training ensures standards are maintained and benchmarks are met and at Refresh we make sure we provide you with the training tools you need to be successful both in person and through our online learning portal: Refresh University.

Like we mentioned before, becoming a successful franchise relies on a strong team. Hosting regional or system meetings and conventions to impart new information, training, and touch base with employees or other Franchisees keeps everyone in the business loop and maintains a healthy franchise culture.

Additionally, setting up the digital infrastructure to optimize and standardize business processes streamlines operations and boosts productivity. Franchise management software, like ROS, for instance, can help your franchise with dynamic lead capture, invoices, and payments. The use of digital tools to track KPIs and boost business growth is one of the ways Refresh supports and ensures the success of its franchisees.

#6: Make Sure Your Employees or Contractors Provide Great Customer Service

According to PWC, 59% of people in the U.S. claim they will walk away from a company or product after several bad experiences, and 17% after just one. Customer retention is generally cheaper than acquisition because returning customers are likely to spend more on your product or service. Happy customers recommend others and are more likely to remain loyal.

To grow your franchise, you need to ensure your employees and contractors are properly trained and implement feedback mechanisms for customers to rate your service. Without constructive feedback, you won’t have the necessary insights to know where or how to improve. Good customer service leaves a lasting impression and encourages people to return.

Quick responses, personalized service, and proactively reaching out to your client base with value-added deals or promotions are all part of good customer service. Providing excellent customer service boosts brand image, and a solid reputation is vital to grow your franchise.

#7: Get Involved in the Community

Donating your time and services to your local community makes them aware of your presence, lets you give back to others and can provide valuable feedback on how to expand your franchise business. Getting to know your community allows you to familiarize yourself with potential customers and better serve them. At Refresh Headquarters, we like to support our veterans as a way to give back to our community which helps affect local change.

Team of business colleagues Join Hands Support Together Concept

#8: Connect With Your Fellow Franchisees

At Refresh, we know how important this is. When you own a Refresh Franchise, you will have this support built in seamlessly to your everyday life through our proprietary Refresh Operating System (ROS). As a franchisee and entrepreneur, you will need to flex your networking skills. Networking helps to get a better understanding of competitors and build trust with other franchisees who will reciprocate building up your clientelle. Entrepreneurship can be lonely, so building relationships with a network of people with similar goals can boost morale too. Refresh offers many opportunities through our unique team model to network with other Franchisees for support and growth!

Networking also offers another avenue to learn how to be successful in a franchise business because you’ll get exposure to the latest trends, innovations, changes, and techniques for optimizing business in a dynamic environment. Seasoned franchisees will have first-hand knowledge of how to tackle unusual problems not touched on in an owner’s manual.

Many seasoned franchisees have gone through rigorous processes to grow their own franchise portfolio, meaning they have first-hand knowledge of how to tackle unusual challenges. Just as a business becomes successful by hiring the most talented employees, so too can a franchise grow by rubbing shoulders with others in the field and learning from their experience.


A successful franchise owner has an entrepreneurial spirit, the patience to invest time and energy before reaping the rewards, and the agility to adapt as their franchise grows. More than offering a brand and operational business model, Refresh assists franchisees with location selection, financial advice, marketing, and management.

One way to provide support and help franchisees run a successful franchise business is to provide streamlined field management services. Refresh’s ROS (Refresh Operating system) software has the tools franchises need to manage and track their sales cycle. Click here to find out how we can streamline your client management process.

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Lifestyle Entrepreneurship Is the Ultimate in Work-Life Balance

It’s amazing to think about all the opportunities that are available to entrepreneurs today. In this Information Age, social media and the Internet have created a whole new way of doing business and making more money. The access has taken away many of the traditional gatekeepers.

Today, we also get to learn skills and strategies that we can use in the offline world. You can take your knowledge and leverage it for opportunities that wouldn’t have been available even 10 years ago. It offers entrepreneurs the opportunity to create a centered on a topic or idea you love and are passionate about.

At Refresh Franchising, we love that we get to open the doors of opportunity to help you satisfy that entrepreneur spirit while also being able to guide you through the process of running your own business so that you won’t have to find the pitfalls of business the hard way. First, what is an Entrepreneur? What is the lifestyle of an Entrepreneur?

The true meaning.

The term and idea of “lifestyle entrepreneurship” has gotten a bad rap. The negative connotation is because of spammy YouTube videos or Facebook ads that promise opportunity but deliver hype. “Living the Entrepreneur” lifestyle is possible, but not in the way it’s portrayed.

Lifestyle entrepreneurship simply means you create a business around the kind of lifestyle you want. It’s not that you work in your business and then come home and live. Your business supports your life and allows you to create freedom while making an impact in people’s lives.

A lifestyle business usually allows flexibility in your schedule and location. It’s a business that you can operate from where you are and it allows you to create something of value for yourself and your family.  With Refresh Franchising, we don’t just offer advise, we give you hands on help with your business. This allows you not to be overwhelmed and if you work hard at your business, there is no limit to what you can accomplish!

Change what you believe is possible.

There are people who will tell you that it risky to start your own business, and while that can be true, without great risk, there isn’t great reward, and Refresh will help you hedge your bets in the right way, essentially mitigating most of your risks. Refresh brings surreal opportunities and chances to live out what once were dreams. It may take time to make this lifestyle a reality, and it won’t start until you changed what you believe.

Self-limiting beliefs keep you from taking action on the kind of life and business you want to create. Doubt, fear and the voices of negative people keep many entrepreneurs from all that’s possible in their life. This journey to freedom starts in your mind. Change what you believe is possible and then take the first steps. You have everything you need. The haters are wrong.

Never settle in life or business.

A well-lived life will mean something different to every entrepreneur reading this. There is no one-size-fits-all definition. I think we all can agree that if we settle for “good enough,” we’ll never experience “great.”

This Information Age has opened a whole new world of opportunities to take a new or existing business to greater heights. This is the time to take advantage of all the opportunity by not settling. Use the tools and access to do things that may have merely been dreams.

Lifestyle entrepreneurship is not a myth — it’s just been portrayed in a bad light. You don’t have to travel the world to be a lifestyle entrepreneur. You have to figure out what kind of life you want to live and create a business that supports that lifestyle.

Life is too short and time is the one thing we can’t recover. Create a business that helps you reach your major life goals. The opportunity is there. The tools and knowledge are freely available. It’s hard work to build, but it’s worth the effort. The rewards you’ll experience can be life changing.

If you are willing to wake up each day determined to work hard and focus, you’ll reach your goals. There is no overnight success. Every case of overnight success has a backstory of years of hard work and focused effort. There are those entrepreneurs who love to talk about all the things they will do, and then there are those who do it. Be the entrepreneur who takes action and you’ll create a business and life you love.

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How Can You Make Sure Your Franchise Venture Doesn’t Fail

Buying a franchise is one of the most important business decisions you will ever make. It ranks right up there with buying a house. After all, the financial commitment for a house really isn’t much different than the total investment required to buy a franchise. Truth is, starting your own franchise is far more complicated than buying a house. A typical Franchise Agreement has a 10-year term. To operate your business you will likely need to hire and fire personnel, manage inventory, provide customer service and so much more every day. The franchise journey is not an easy one. Make a smarter choice by following these guidelines.

1) Do You Have Enough Working Capital?

When doing your due diligence on a franchisor don’t necessarily accept their estimates of how much working capital you’ll need to get to the break even point. The FDD (Franchise Disclosure Document) will have a list of all current franchisees with telephone numbers. Make a point of calling a handful of them and very directly ask them how much working capital they needed to get to the break even point. The number will vary but you will have a much better idea of what you will need when the amount comes direct from the current franchisees.

Don’t forget to do a deep dive into your own living expenses now and in the future. To have success, you’ll want peace of mind when it comes to having enough cash on hand to manage your family expenses. Always, have a little more than you think you will need.

2) Do You Have The Right Skill Set?

Franchisees fail when they buy a franchise model that doesn’t fit their personality, their skill sets and their passions. Yes, buying a franchise with a strong, proven ROI is important but if you hate the day to day business, you will not succeed in the long term.

Be sure to buy a franchise that you think you’ll love to operate and look forward to going to every day. You’ll be spending 10 to 12 hours there everyday you better love what you are doing. If you don’t have that, stay clear and find another franchise opportunity that does.

3) Do Not Take A Franchises Proven Success Model For Granted

Yes, some franchises have a long term record of successful franchisees. They may be a household franchise brand that might be very popular in your community. Do not take this for granted and think the day to day operation of your business will be easy. Do you have the right location for your franchise to thrive? Are the demographics of your location suitable to the franchise model you have chosen? There are many intangibles that can effect the success of your business moving forward.

4) Have You Vetted the Management Team?

Who is running the show? Yes, the franchise may have a proven system of doing business but franchise companies have to make big decisions everyday. Decisions that may have an impact on your franchise five years from now. Are they looking toward the future from a product or service or technology point of view?

Who will you be working with most of the time? Do you like them and do you get along? Do you respect their business acumen? If you have a personal conflict with someone you will be working with daily, it may create a serious problem down the road. .

How to avoid this: Get to know the management team from top to bottom. Are you comfortable with who they are and do you think you can work with them for the next 10 years? If so, you are good to go.

5) Ask Other Franchisees About Franchisor Support & Training

Franchisors sometimes make promises they don’t keep. Training and ongoing support from the franchisor are vital to your success. Talk to other franchisees that have been around a while. Ask them if they feel like the franchisor did a good job training them. Ask them if the franchisor was there for them when they needed support.

If you talk to several franchisees that are disappointed in the initial training or ongoing support, you may want to reconsider your decision. Find a franchisor that will provide the kind of support you will need to be successful. How to avoid this:

Owning a franchise comes with inherent risks that you may not have control over. Do your best to ask all the right questions of management and current and former franchisees. Making a smart choice in a franchise is your goal from day one.

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14 Questions to Ask Franchisees Before You Buy a Franchise

14 Questions to Ask Franchisees Before You Buy a Franchise


Have questions? Ask. Handwriting on a napkin with a cup of espresso coffee

Are you considering a franchise business opportunity? Don’t miss one of the best resources available to you: other franchisees of the franchise you’re considering.

They’ve been through the process, know the ins and outs of running their franchise, and can tell you all kinds of information from the point of view of the franchisee.

Franchisees have been through training, signed Franchise Agreements, and are running their franchise, for better or worse. They know what mistakes they made and what they would go back and change, if they had the opportunity. If you get a chance to talk with a franchisee as part of your decision-making process, you can learn from their mistakes, and from their successes.

Of course, if they see you as a competitor – or possible future competitor – they may not be willing to talk, or they may try to discourage you. Approach franchisees who are outside your area instead of people who might find you threatening. The franchisor may have a list of franchisees who are willing to talk with people considering the franchise, or you may be able to set up a meeting with someone you find through an online search.

If you have the opportunity, make the most of it by being well prepared, so you don’t end wishing you had asked questions that you didn’t think of.

Here’s our list of the questions you should ask:

1. Why did you buy the franchise? What were your expectations for your franchise?
2. How long have you been operating?
3. Was the training, if available, helpful? Do you feel it prepared you for all aspects of operating the franchise?
4. What support have you received since you signed the Franchise Agreement? Do you feel it was helpful and satisfactory?
5. Do you feel the staff of the franchisor is qualified and knowledgeable?
6. Does the franchisor help support your growth through continuing development and training?
7. What has been the most difficult part of running your franchise? The easiest?
8. What are competitor franchises and how do you feel about them?
9. Is your income what you expected? Would you be making more if you’d stayed as an employee instead of buying a franchise?
10. How long was it before you saw a return on your investment? Did the franchisor predict the start-up costs well or did it turn out to be higher than you expected?
11. How do you feel the franchisor’s advertising benefits you? Does it do enough?
12. When you encounter a problem, is the franchisor there to help? How quickly did they help you resolve the problem?
13. Have you had problems with the franchisor? Do you feel they have restrictions in place that limit your growth?
14. Would you do it again? What would you change?

Make sure to gauge the responses based on what their expectations for the franchise were before starting out. If you can see they had unrealistic expectations, put their possible dissatisfaction into perspective.

Don’t ignore anything they say, but do compare it to other sources of information. Take into account differences between them and yourself – perhaps you have a stronger background, or maybe they had much more in the way of financial resources. This kind of factor can make an enormous difference in any businessperson’s chances of success.


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Franchise Disclosure Document (FDD): What You Need to Know

Prospective franchisees typically receive a Franchise Disclosure Document after requesting more information about a franchise or during the Discovery Day process. But this 100- to 200-page legal document is more than just an intimidating pile of papers; it can mean the difference between your success or failure as a franchise business owner.

A Franchise Disclosure Document, also known as an FDD, provides prospective franchisees vetted and validated information to make an educated buying decision. This protects the candidate from being duped and the franchisor against potential allegations of misleading claims.

The FDD is broken down into 23 sections, or items, and covers everything from franchisor history and required fees to rules and restrictions. We broke each item of the FDD into chunks (organized by subject and relevance). For those of you who like things in numerical order, just scroll down to find a chronological list describing each item.

Let’s Break It Down by Subject

First, we’re going to highlight the most immediate questions prospective candidates ask when choosing a franchise opportunity: (1) how much do I need to invest? (2) how much can I potentially make?

  • Item 5: Discloses initial costs associated with becoming a franchisee, including the franchise fee, multi-unit fees and more
  • Item 6: Describes any ongoing or recurring fees like royalties, advertising fees, etc.
  • Item 7: Outlines the total initial investment, including start-up costs and the fees disclosed in Item 5
  • Item 10: Provides information about the franchisor’s available financing options
  • Item 19: (Not required) if listed, provides information about a unit’s average financial performance
  • Item 21: Discloses audited financial statements of the past three years

By now, you probably know the best part about franchising is being able to leverage a franchisor’s brand recognition and operational systems, including training and support. This next grouping covers exactly what kind of support is available after signing on as a franchisee.

  • Item 8: Outlines supply sources and discloses any restrictions regarding the source of products/services
  • Item 11: Provides details about any ongoing support, including training, operations, technology
  • Item 12: Describes and defines market territories and protections that come with exclusive territories
  • Item 13: Outlines the franchisor’s trademarks, service names or trade names
  • Item 14: Provides a list of patents, copyrights or any proprietary information
  • Item 16: Describes any restrictions on the goods or services a franchisee can offer customers
  • Item 17: Covers the process of renewing the franchise fee, transfer options, grounds for termination, as well as outlines the rights and restrictions during a disagreement between franchisee and franchisor
  • Item 18: Details if the franchisor partners with public figures like celebrities to advertise products/services; reveals how much the public figure is paid

This group of items describes the franchisor’s history in detail. And it’s more than just a general overview; this is where potential red flags like bankruptcies or litigation cases are explained.

  • Item 1: Gives an overview of the franchisor history, including its parent company, predecessors and affiliates
  • Item 2: Describes the executive team and board of directors’ professional experience
  • Item 3: Provides a list of past and current criminal or civil litigation cases
  • Item 4: Recognizes if the franchisor or founder has ever faced bankruptcies
  • Item 20: Lists the locations and contact information of past and current franchisees

The last two items cover franchisee obligations.

  • Item 9: Provides a reference table indicating where to find obligatory duties in the franchise agreement
  • Item 15: Discloses expectations regarding participation and operation of the business
  • Item 22: Lists any and all documents the franchisee is required to sign
  • Item 23: A receipt signed by the prospective franchisee that confirms they received the FDD

Now Let’s Do It Item-By-Item

Item 1: Gives an overview of the franchisor history, including its parent company, predecessors and affiliates

Item 2: Describes the executive team and board of directors’ professional experience

Item 3: Provides a list of past and current criminal or civil litigation cases

Item 4: Recognizes if the franchisor or founder has ever faced bankruptcies

Item 5: Discloses initial costs associated with becoming a franchisee, including the franchise fee, multi-unit fees and more

Item 6: Describes any ongoing or recurring fees like royalties, advertising fees, etc.

Item 7: Outlines the total initial investment, including start-up costs and the fees disclosed in Item 5

Item 8: Outlines supply sources and discloses any restrictions regarding the source of products/services

Item 9: Provides a reference table indicating where to find obligatory duties in the franchise agreement

Item 10: Provides information about the franchisor’s available financing options

Item 11: Provides details about any ongoing support, including training, operations, technology

Item 12: Describes and defines market territories and protections that come with exclusive territories

Item 13: Outlines the franchisor’s trademarks, service names or trade names

Item 14: Provides a list of patents, copyrights or any proprietary information

Item 15: Discloses expectations regarding participation and operation of the business

Item 16: Describes any restrictions on the goods or services a franchisee can offer customers

Item 17: Covers the process of renewing the franchise fee, transfer options, grounds for termination, as well as outlines the rights and restrictions during a disagreement between franchisee and franchisor

Item 18: Details if the franchisor partners with public figures like celebrities to advertise products/services; reveals how much the public figure is paid

Item 19: (Not required) if listed, provides information about a unit’s average financial performance

Item 20: Lists the locations and contact information of past and current franchisees

Item 21: Discloses audited financial statements of the past three years

Item 22: Lists any and all documents the franchisee is required to sign

Item 23: A receipt signed by the prospective franchisee that confirms they received the FDD

What’s All the Fuss About?

In 1978, the Federal Trade Commission (FTC) noticed an influx of franchise-related scams. Their response was to mandate the FTC Rule, requiring franchisors to provide franchise buyers with a legal document that discloses pertinent information to the pre-sale process at least 14 days prior to signing a franchise agreement.

The moral of the story is that choosing a franchise opportunity is a serious commitment. Do your due diligence by giving the FDD a thorough read with an experienced franchise consultant or attorney.

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How To Start An Apartment Cleaning Business

So you are ready to start your own business and break free from the corporate hamster wheel. Owning a company can give you many benefits and it’s a great option for a lot people, but choosing what type of business you want to own is absolutely crucial to consider. When it comes to starting a cleaning business, potential owners have the option of creating their own business from scratch or buying into a franchise. Which one is the better option? You have to consider the differences and their impact on potential success before making a decision.

Starting a Business

Starting a business requires a significant amount of capital to get started, a business plan, and a lot of hard work. It will take some time to get from the idea stage to open and ready for business, no matter what kind of business it is. For a cleaning business, it is essential to create a legal business, start marketing your company to find customers, hire employees to help with cleaning, and more. Each of these steps can take time, which means more time before the business can potentially start bringing in profits.

Using the Franchise Model

Using the franchise model, getting everything up and running can be more manageable and profitable. Franchisees will need to buy into the franchise, which in the cleaning industry is a relatively low start-up cost as compared to other franchises.  The owner then will have a step-by-step guide to help get everything up and running. The business can be up and running faster since the franchise company has already done all the basic legwork. Those interested in offering janitorial services may find it’s easier to get started by being part of a franchise instead of trying to create everything from the beginning on their own. If you are interested in finding out more about buying into a janitorial franchise, click the link below to learn about all the solutions Refresh Franchising can offer you.


More Information


Ready to Operate

When buying property, you can choose to buy an empty parcel of land that needs to be built into a home, or you can buy a completed house. The latter is largely ready as soon as the seller gives the buyers the keys. The same analogy applies to starting a business. Starting an independently owned business is like buying an empty parcel of land – your business needs to be built from scratch and there are many things to do before the company is ready to operate. Buying a franchise, however, is like purchasing a completed house that is ready for move-in. Much work is done, so franchisees can be prepared to get started sooner, which means you can make a profit quicker. Franchises provide the opportunity to buy into a turn-key business – the hard work is done so that success can be seen more quickly.

Control Over the Business

Control over the business is one of the areas where an independently owned business has a greater degree of freedom.  The owner can choose how the business is run, the marketing and branding strategies, the choice of cleaning products, and more. With a franchise, the owner has less control because there are regulations in place that keep the franchise aligned with the broader company.  However, because a Franchise Owner is still in charge of hiring and managing their employees, culture is greatly influenced by the Franchisee. 

Reduced Risks

Risks are there for any business. The key is to reduce the risks as much as possible to help prevent situations that could cause the business to fail. Buying into a franchise helps with this. Owners have information about what to expect from the beginning, have help available to them throughout the time they own the business, and have resources available that independently-owned companies cannot access from the beginning. All of this helps to reduce the risk of starting a new business, which can mean the potential to be successful faster and avoid major issues that could cause the company to close.

Reduce your risk of business failure by choosing a franchise.

How Everything Operates

How is the business going to operate? What are the rules for working with clients? How are issues like clients not paying promptly or canceling a contract handled? With an independently owned business, the owner must determine all of this for themselves. They’ll need to decide how they handle potential issues and devise a careful plan to help their cleaning business survive. On the other hand, with a franchise, the owner receives information about how everything operates. They’ll already have a plan for anything that could happen and someone to reach out to if they have any questions or concerns. It’s easier for the franchise owner to start operating their business because figuring out how it will all work is already done for them. With Refresh Franchising, we have a unique plug and play system that helps your operations to perform smoothly, with everything from customer service and billing, to scheduling and training, we do the hard work, so you can focus on what is important… maintaining and growing your business!

Brand Awareness and Marketing

When someone is ready to eat dinner, they can already think of plenty of places they want to go. They know the brands, so it’s easy for them to pick out somewhere to eat based on what they want that night. This is brand awareness, and it’s a crucial component of marketing today. A new business isn’t going to have any brand awareness from the start – it has to be built, which takes time. Marketing the company does help and can bring in new customers, but it’s going to take a while for people in the area to start recognizing the business name and knowing who to call if they need a janitor. Because there are quite a few property management company headquarters located here in Northeast Ohio, we already have you covered in the brand awareness arena.  Refresh is a trusted brand with property management companies and we have a unique team model that allows us to offer property managers a simplified solution, and it creates a stronger relationship with our customers.

Purchasing Requirements

Janitorial companies will need to purchase many products before they can offer services. Some of these machines can be costly, so deciding what is required and what can be skipped for now is essential. Independent owners will need to figure out a list of what they might need and try out the products to see what works. Finding good products to buy can be a little trial and error, but it can mean wasting money before the business is up and going.

 On the other hand, franchisees receive information about what and how much to purchase. They know exactly which equipment to buy and how many supplies to have on hand from the start. Plus, since they are part of a franchise, they may be able to get discounts on the products they need to buy. Already knowing what to get makes initial purchasing plus future orders a lot easier to handle.  At Refresh, we help our franchisees to have the best quality products by outlining our product guide in our franchisee manuals.

Training New Employees

A janitorial service may start with just the owner doing the work, but, eventually, hiring help is needed. When a new employee is hired, how is the training handled? There is a lot to cover, from how to do the work to handling customer service and legal information required to be given to new hires. Independent owners must figure out their training methods and be prepared before hiring anyone to help them. On the other hand, franchisees will receive information and assistance with training new employees to ensure everything is covered and the new employee is ready to work. With Refresh, onboarding is simple, and training is a breeze.  We have built a CRM from scratch that helps you with every aspect of training and onboarding, (including keeping up with certification dates) that you need.

Innovation and Change

Innovations occur throughout all industries, and the cleaning industry is no different. While franchises may not be at the forefront of designing new products, they do have the opportunity to take advantage of the latest innovations and have assistance keeping up with recent changes in the industry. At Refresh, our ROS system was built from scratch specifically to innovate and change the way problems and scheduling are dealt with in the apartment turn/make ready industry.

Likelihood of Success

It’s crucial to consider the likelihood of success when launching a cleaning business or buying into a franchise. In general, most startups will fail within the first five years. The top reasons for failure include running out of cash, developing a product or service where there is no need, or losing to a competitor. Though every business has the potential to run out of cash, franchise owners do have help available to manage the funds properly, reducing this risk. There is a high demand for janitorial services, so depending on the location, that may not be a concern. With a franchise, losing to a competitor is a smaller concern, as well, since brand awareness is already developed, and marketing help is available.

Launching a new cleaning business allows you to make money and become the boss instead of working for someone else. Both an independently owned business and a franchise provide this opportunity, so consider what’s right for you. Keep in mind the benefits a franchise can offer, like giving you the opportunity to become a part of something successful from the start and making it easier to get the company up and running. You may have a higher chance of success in the long run. A Refresh Janitorial Systems franchise can help you start a business with lower upfront costs, more opportunities for long-term success, and a supportive and knowledgeable team looking out for you and your business along the way. Contact us today to learn how Refresh can help you become a business owner.

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Franchising Vs Independent Business

Which Path Should You Take: Open a Franchise or Independent Business?

There are a variety of reasons why people choose to open a franchise over an independent business, and vice versa. Most of the time, the decision comes down to three factors: time, money, and risk level.

Here’s deeper look at the key differences between owning a franchise and starting a business alone.

Pros and Cons of Starting Your Own Business from Scratch

Pros and Cons of Partnering with a Franchise

Starting a business is a risky but exciting venture, and there are several benefits and drawbacks.

The pros, or benefits of running your own business alone rather than franchising include:

  • Full control of branding
  • Full control of service offerings and changes to the business model
  • No royalty payments or franchise fee

Now the cons. While starting a business from scratch can be deeply rewarding in the long run, many business owners must navigate sizable obstacles in the beginning. This trial-and-error period for a sole business owner includes:

  • Finding effective systems for management
  • Researching the market to develop a good business plan
  • Deciding on the best technology for running the office and business
  • Investing in marketing and branding resources
  • Building a customer base and reputation from scratch

While skilled and experienced business owners may be able to shorten the trial-and-error period, it often takes months to years to develop good systems. Many sole proprietors go out of business before this happens.

Owning Your Own Franchise vs. Your Solo Business

If launching a business on your own without a network or support system sounds daunting, then consider franchise ownership with an established, quality franchisor.

Though benefits can vary from franchise to franchise, these are some common advantages of choosing franchising instead of starting a business all on your own:

  • Managed risk
  • Franchisor support such as financing plans and training
  • Resources for marketing, employee training, recruiting, and more
  • Proprietary technologies for administrative tasks, appointment booking, and more
  • Built-in brand recognition — and even an existing customer base if it’s an existing franchise location for sale
  • Buying power with preferred vendors
  • Better work-life balance potential, as business support can free up extra time

Owning Your Own Franchise with Refresh®

concept of fast business success.

If you’re interested in the home service industry, consider investing in one of the Refresh® franchise brands. You’ll have access to an expansive network of people who care about your success. Support for Refresh® brand franchise owners include:

  • Established systems
  • Advanced technologies
  • Widely recognized brand names
  • Continuous training and support
  • An existing network of support and mentoring
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What is Franchising

It’s a Relationship and an Opportunity

A franchise is a business model in which a company (the franchisor) gives other parties (franchisees) the right to use its trademark to sell goods or services according to its terms. (The legal contract for this arrangement is usually called a franchise agreement.)

The franchisee may benefit from the company’s established business systems, recognized brand, training programs, and other support. These benefits are typically given in exchange for an initial investment, a franchise fee, and a set percentage of sales revenue (royalties).

Franchise concept. Business, Technology, Internet and network concept.

A Win for Both Sides

The success of the franchise model comes down to one simple thing: an agreement between the franchisee or owner (that’s you) and the franchisor (that’s us). You agree to make an initial investment and pay regular fees, and we agree to share the benefits of our established brand and proven system with you.

The Mutual Benefits Of Franchising

Our Role

  • Established Business Model
  • Recognized Brand
  • Established Systems
  • Ongoing Training & Support

Your Role

  • Ownership & Operation
  • Technical or Business Expertise
  • Franchise Fees

What Franchising IS

  • An Investment: An opportunity for your money to grow through your own hard work.
  • An Established Business Model:Our franchise brand model has been proven hundreds of times nationwide.
  • Your Independent Business: Be in business for yourself without having to be by yourself.

What Franchising IS NOT

  • Employment: You own the business, you make the schedule, you run the show.
  • Out Of Reach: Lower-cost opportunities like many of the Refresh® brands make franchise ownership accessible.
  • A Guarantee Of Success: Success is determined by countless factors, but primarily depends on your leadership and work ethic.

Do you dream of starting your own business — or growing your existing one — but aren’t sure where to begin? By choosing the right franchise opportunity, you can set out on a new, more rewarding career path.

Franchise Examples

Think food chains like McDonald’s® fast food restaurants, fitness outfits like Anytime Fitness® centers, and home service opportunities within our Refresh® brands. These reputable companies are powered by the many business owners in the franchise system.

A franchise is a unique opportunity to grow a business — your individual business as well as the larger corporate business. It’s a relationship that varies from company to company, so if you want to join in, read up on the details of the franchise model, and engage with a franchisor that offers the right benefits. Check out the following resources for more information:

More Information

Business Ownership Made Easier

Franchising is designed to make business ownership more accessible because the initial investment of time, money, and effort are generally less than starting a business from scratch. With our our Refresh® brands you have a built in system from training and customer acquisition to marketing, customer service and billing.

The decision to become a franchise or an independent business owner all on your own is a personal one. Refresh®  provides the information to make the right move for your professional and personal goals.

Home Service Franchise Opportunities

When you find an opportunity and industry that really suits you, franchising can be rewarding in both the short and long term. If you’re interested in the home services industry — from apartment cleaning to painting to refinishing—connect with us at Refresh®. As a franchise business owner of one of our  award-winning brands, you’ll maintain independence and flexibility while having access to ongoing training and support.

Refresh is proud to give aspiring and existing business owners the chance to stand out in competitive industries and build the lives— and the legacies —they’ve always wanted.

Refresh Carpet Cleaning Franchise Refresh Janitorial Franchise

Refresh Painting Franchise Refresh Refinishing Franchise


Being your own boss

Research has also shown that people who work for themselves are often happier. As your own boss, you’re able to manage your own time, express yourself creatively, and make money doing what you love. But not everyone fits the mold. For some, being the boss can lead to isolation or an uncomfortable lack of structure.

You know yourself better than anyone, so take the time to consider the pros and cons of being the boss. If you decide that being your own boss is your next career step, then you have plenty of career options, including:

  • Contract or freelance work (copywriting, furniture building)
  • Owning a franchise (an established regional or national brand)
  • Owning a product-based business (restaurant, brewery, fashion, commercial retail)
  • Owning a service-based business (tech support, fitness, graphic design, house cleaning)

The Security and Structure of an Established Brand

Out of the many possibilities for being your own boss, franchise business ownership is the most structured option. Typically, the franchisor (parent company) provides established business systems that you can follow to mitigate risk. In addition, franchise ownership provides: the following:

Name recognition

Franchising with a well-known company that has positive brand recognition can lead to an increased customer base and faster sales. This helps mitigate startup risks.

Training and business development support

Franchisees can reach out to the franchisor’s network for support, which may include ongoing business training and consultation as well as employee training and retention strategies, proprietary technologies, and more.

Marketing and advertising support

Many franchisors offer marketing tactics or plans, including branded materials that franchisees can use. Some franchisors run national campaigns for brand awareness, which benefits franchise owners at the local level.

Guidance for financing

Lenders are often more likely to finance reputable franchises instead of brand-new businesses that carry more risk. Plus, a good franchisor will guide franchisees through the financing process.

Independence, not isolation

Even if you know how to be your own boss successfully, you don’t have to go at it alone. The right franchisor provides the support system to tap into, while you run your business independently.

Successful Franchise

With Refresh Franchising you have a successful business Mosel you can follow to grow your business.

The Refresh® Difference

When you find an opportunity and an industry that really suits you, franchising can be rewarding. If you’re interested in a home services industry — from Carpet Cleaning to Janitorial to Refinishing and Painting — connect with us at Refresh.

Refresh offers unique opportunities to be your own boss and reach your full potential. In addition to the standard benefits offered by any reputable franchisor, we provide our franchisees with networking and cross-promotion opportunities, vendor discounts, and lead generation support along with Customer Service management and Billing Support in a dedicated territory.

When you choose a home service franchise opportunity with Refresh, you’ll have the independence of being your own boss while receiving unbeatable support from a large network and nationally recognized organization. Every step of the way, Refresh is committed to your success.

To find out which of our home services brands is right for you, fill out our form to connect with a franchise advisor.

Why Invest in a Franchise?

Franchise ownership offers freedom, flexibility, and the opportunity to control your financial destiny. And, unlike independent entrepreneurs and standalone business owners, franchisees have the benefit of backing and support from a proven, national brand.

When you’re in charge of your own business, you can set your schedule, make staffing decisions, advertise and market to your specific community, and run day-to-day operations on your terms. Leave behind the guesswork and uncertainty that comes with standalone business ownership.

Financing your franchise

Being your own boss and securing the funding to do so isn’t as far out of reach as you may think. Here are some options for financing a franchise, but keep in mind that each franchisor may have a more specific list of acceptable financing options.

  • Pay in Full (self-capitalized)
  • Commercial bank loans
  • SBA loans
  • Alternative lenders
  • Investment Account rollovers (401K)
  • Franchisor financing
  • Friends-and-family loans

Yes, there’s more than one way to buy a franchise! Get the details below.

Funding for Franchise

7 Ways To Fund Your Franchise

  1. Self Capitalized
    Some franchisees choose to launch their business from existing funds they accumulated from a savings account, money market account, or from the sale of another business.
  2. Commercial Bank Loans
    This type of loan gives you the money up front, and you pay it back monthly (with interest) over time. Talk to your personal financial institution about this option. Lenders are more likely to approve loans for franchises than for new, independent small businesses. This is because franchises usually carry less risk, as they likely have a proven business model and brand recognition.
  3. Small Business Administration (SBA) Loans
    SBA loans operate similarly to commercial bank loans but with lower interest rates and longer repayment timelines because the U.S. Small Business Administration guarantees a portion of the loan amount.
  4. Alternative Lenders
    Loans from alternative lenders operate like commercial bank loans, but they include some additional terms that will cost you. These loans may be smaller and have shorter repayment periods. Many small business owners pursue alternative franchise funding if they’re unable to secure a traditional loan. Check out this list of reputable alternative lenders at Business News Daily.
  5. Investment Account Rollovers
    Rollovers as Business Startups (ROBS) is an often overlooked option for franchise funding. If you have an inactive IRA or 401K that isn’t growing as you’d like it to, you could roll it over to fund your business . This option for financing a franchise is typically used in conjunction with an SBA loan.
  6. Franchisor Financing
    Ask your prospective franchisor if they offer tailored financing plans for new franchisees. A franchisor might do this through a lender partnership or with capital from the company itself. This can make the startup process smoother for a franchisee because financing plans from the franchisor will account for the franchise fee and accurate funds for items like equipment.
  7. Friends-and-Family Loans
    You and your lender (a family member or friend you know and trust) can decide on the loan terms. Just make sure you create a contract. The terms should ideally include a lower interest rate and longer payback period than a commercial bank loan.

Tips for Securing the Right Amount of Funding

Once you’ve picked a franchise brand and understand your options for financing, it’s time to secure the money you need to buy. Here are some helpful tips:

  • Find out how much money you need to borrow.
    • Calculate the entire initial investment, including the franchise fee.
    • Account for any advertising fees, royalties, or other fees.
    • Account for other associated costs like business insurance.
  • Create a detailed business plan based on market research.
  • Print your official credit history.
  • Compile your personal financial information (income, assets, bills, and debts).
  • Research lending and financing options.
  • Schedule an appointment with a loan officer at your financial institution.
  • Seek alternative franchise funding if a commercial bank loan or SBA loan is not possible.
  • Carefully review documents before signing.

Franchise Training

Franchise training and support are often the main reasons that entrepreneurs choose franchising instead of traditional, independent ownership. However, not all franchisors offer first-rate franchise training. Even if a corporate franchise claims to have an excellent system, their business training for franchisees may not last more than a couple of months. Refresh and its franchise brands are with you every step of the way.

A quality franchise training program may include the following 10 items:

  • Ongoing business training for the franchisee throughout the life of the contract
  • Individualized advice from a dedicated business consultant
  • A deep dive into your business plan
  • Dynamic franchise training that deals with the latest industry and market innovations
  • Technology training (bonus points if key technologies are provided)
  • Marketing training based on established systems
  • Franchise management training and leadership guidance
  • One-on-one access to industry mentors
  • Regional training events and conferences
  • Recruiting and onboarding training materials and guidance

Refresh offers an array of franchise opportunities with well-known, trusted, and proven home service brands, and supports each franchise owner with comprehensive training and support. With Refresh franchise ownership, your professional and personal dreams can come true.

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Starting A Business With No Experience

Starting your own business can be daunting even when you have experience in your field. But there are still so many reasons to do it. You get to be the boss, work your own hours and feel a sense of pride in solving a problem that you see in the marketplace by creating value for the customer. How can you be successful starting a business with no experience? You rely on the expertise of a great team.

With a Refresh Renovations Franchise, you don’t start at the bottom where most small businesses have to start – You have experience, support, discounts and a proven method of success backing you up!

Wide view image of businessman stacking wooden pegs with words of business development and success written on them. Over blue background.

Build your success with the proven strategies of Refresh Franchising.

Very few people have the natural ability or expertise to be efficient at all aspects of running a successful business. That is where the franchisor’s experience comes into play. Franchising allows bigger businesses to branch out and grow while giving people the opportunity to run their own business with the help and support of a larger company that has a proven formula for success. Of course, that doesn’t mean that opening a franchise is a piece of cake, either, but for many aspiring business owners, franchising is a much less risky, yet still rewarding, option.

It gives you independence with guidance.

Our Marketing and branding is already set up for you!Click Here for more information


Franchise organizations offer a structure for launching, operating and growing a business. Indeed, the successful franchisor will deliver the entire framework around which the business is built. Franchisors usually create comprehensive operations manuals and training programs for their franchise owners that cover , operations, accounting, technology and other areas that are specific to the particular . These efficiencies are designed to enable franchise owners to earn more and spend less time and effort than otherwise would be required to open and operate a similar business on their own.


The franchise organization model offers the franchisee the ability to grow under a common brand and share in the benefits of a larger group of business owners. Though each business is independently owned and managed, all franchisees share in the collaborative benefits of the organization through the support and oversight of the franchisor including:

  • Group advertising resources not typically available to small, independent business owners
  • Owning your own business and making day-to-day decisions yourself, guided by the experience of a successful business enterprise
  • The ability to sell products and services to markets that company-owned outlets have difficulty serving because of higher operational costs and lower motivation of employees in company-owned outlets
  • The benefit of recognized and proven service marks, trademarks, proprietary information, patents and/or designs
  • Training from successful business operators
  • A lower risk of failure and/or loss of investments than if you were to start your own business from scratch
  • Being a part of a uniform operation, which means all franchises will share the same interior and exterior physical appearance, the same product, the same service and product quality and overall customer brand awareness
  • Operational support from the franchisor, both before and after launching your business venture, in areas such as financing, accounting, employee training and operational procedures
  • An opportunity to enhance your management abilities within an established business model that you couldn’t experience in most employment situations

From the franchisor’s perspective, this collaboration:

  • Offers the franchisor a method of rapid expansion
  • Spreads the brand messaging and awareness over a large network of franchise owners
  • Taps in to the franchise owner community’s “pride of ownership”
  • Allows the franchise owner community to grow due to a duplicable system and support
  • Features increased buying power for goods and services due to higher volume with suppliers
  • Enables new products and services to be developed in the field with more testing and input
  • Provides a steady cash flow to the franchisor to facilitate overall growth of the system
  • Can fund the brand recognition effort to grow nationally and globally

Franchising offers a better chance to succeed

The U.S. Department of Commerce and other authors of statistics concerning franchising have shown that the revenue from franchise establishments accounts for over one-third of all U.S. retail sales.

According to studies on the economic impact of franchises, franchise businesses produce over 3 percent of nonfarm private output in the United States, and when the total contribution of franchise businesses was considered (which includes the goods and services used or purchased by franchise businesses and their employees), franchise businesses account for approximately 9 percent of nonfarm private output in the United States.

Government research over the years has indicated that the success rate for franchise-owned endeavors is significantly better than the rate for non-franchise-owned small businesses. In short, the good news is that franchising makes up a significant part of the national economy and presents a statistically better chance for success than other business options.

The freedom factor

Most individuals seek three common elements when choosing a franchised business:

  • Flexibility
  • Money
  • Status

These three elements are important for a variety of reasons and seem to be common denominators when people seek a new business as a career path. Flexibility has always been a hot button for entrepreneurs who exchange the stability of a “real job” for the freedom that comes with being their own boss. Money, or income, is always a factor but surprisingly is seldom the most important. We know many people who have left huge salaries behind because they were miserable, to pursue the American Dream and launch a business. Status is an all-encompassing category that includes not only titles and position, but more important, the feeling of purpose one has and being a part of something significant.

Owning a franchise can provide you with all three of these elements if you operate the business successfully and manage your time and resources properly.

Happy franchise owners make more money

It’s been said that if you love what you do, you can’t help but succeed. There’s a lot of truth to this statement. If you can align yourself with a franchise that really fits, you’ll be much happier, which in turn results in higher productivity. This is a simple philosophy that’s often overlooked. Some franchise organizations have suffered because they lost sight of this reality during the fast growth stages.

Just put your signature here! Cheerful young man signing some documents while sitting together with his wife and man in shirt and tie

The explosive growth that many franchises experience is referred to as “ stick” growth due to the way it’s charted on a line graph. Sometimes companies are so successful and grow so fast that they seemingly forget about the little things that made them successful in the first place. In this case, their initial success can lead to their ultimate failure. A franchise organization that forgets that their franchise-owner community is in fact their “customer” base (each of whom should be treated with respect and with an eye towards making them satisfied) usually comes down like a house of cards.

Think about this for just a moment: If the franchisor understands that its franchisees are the heart and soul of their success and understand a very basic premise — if the franchisees are happy then they’ll generate more revenue — then it will build on that reputation and financial model. But if the franchisor sees its franchisees merely as cogs in a wheel that deserve no respect, the system ultimately fails — and not because the end product is poor, but because the sales force that’s presenting the product to the general public is dissatisfied. We see this all too often.

As you evaluate franchise organizations, be sure to investigate their commitment to their franchise owners, as well as their future development plans to enable their franchisees enjoy continued growth and success.


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